This week at VOMP Studios - We’re rolling with hella listicle articles this week. I’m currently sitting across two of my favorite dudes on the planet - Kaleb Fossum and Jesse Bern - as we figure out how to take over the interwebs.

This week’s riffs for the creative vandals, outlaws, misfits, and pirates of the internet:

• Create Cooler: How to pick a brand name in 2024

• Build Better: What to do if your perfect web domain is taken

• Earn Easier: Mr. Beast’s leaked Production Guide is wild

• Break The Rules: The Nutter Butter Tik Tok account has had too much to drink…

• The Hit List: Music to turn up and tune out

Drop the “The”: AKA How To Choose A Killer Brand Name

Apple. Uber. Starbucks. Hulu.

Ever hear these names and think, “Wow, how did they come up with something so perfect?”

Well, spoiler alert: they didn’t. It wasn’t divine intervention, and it sure wasn’t luck.

These founders didn’t wake up, down some artisanal keto coffee while cold plunging in their infrared sauna, and bam—brand name brilliance. They followed a process. (Unless they’re tech bros from ATX then they probably did exactly that.)

And it probably wasn’t some rich douchebag played by Justin Timberlake telling them to drop the “the” from their new website called thefacebook.com.

That was a Social Network reference, by the way.

Side note: That douchebag? Sean Parker, the billionaire founder of Napster. Being a billionaire is cool but getting played by Justin Timberlake in a movie? Way fucking cooler.

And guess what? So can you.

You can whip up a killer brand name in less time than it takes to for your Doordash order to show up, scale it to the stratosphere, and become a famous billionaire yourself.

Pro tip: Don’t get obsessed with finding “the one” when you start, though.

This isn’t Tinder, and your brand name isn’t a soulmate. You can always change it.

Even Google was called BackRub at first. (No, seriously.)

Instagram’s first name? Burbn. 

Both were so far off from where they’re at now.

A Rose By Any Other Name Would Probably Sound The Same

You’ve heard of Stripe and Xbox. Cool names, right?

But here’s the thing—nobody cared about those names until the products blew up.

Your brand name doesn’t have to be the next Apple - it just has to be “good enough” for now.

Because here’s the truth: a shit product will kill a great name but a great product can save a so-so name.

You can’t polish a turd, but you can build an empire with a name like Brad’s Drink (AKA Pepsi).

So stop overthinking. You’re not naming your firstborn—just your brand.

5 Steps To Pick A Non-Sucky Brand Name

1. Easy to Remember (No Shit)

If people can’t spell, pronounce, or even remember your name after 30 seconds, congrats—you’ve made their decision to not buy from you even easier.

Skip the pretentious Latin or that inside joke from college.

Go simple.

Think Apple, not “CoolInternetComputerCompany” because ain’t nobody got time for that.

2. Stand Out

There are a billion pizza places, but only one Domino’s.

See the difference? You want to be Domino’s, not Joe’s Pizza #746.

If you sound generic, you’re gonna get lost in the sauce. Literally.

3. Spark Some Curiosity

Your brand name should make people raise an eyebrow—in a good way.

When you hear Purple is a mattress company, you’re like, “Wait, why?”

And then you check it out.

Curiosity = clicks = sales. Suck it, math.

4. Make Some Freaking Sense

Your name should kinda sorta reflect what your business does. It doesn’t have to spell it out—this isn’t a game of Scrabble—but it should hint at it.

Nike, named after the goddess of victory? Cool.

Banana Hammock Tech Solutions? Yeah, not so much.

5. Be Flexible

Don’t trap yourself in a branding coffin.

If you’re naming your business KetoProtein and the Keto trend dies, guess what? So does your brand.

Pick something that gives you wiggle room, like FatForFuel, which can evolve with the times.

You don’t want to be DVDRentals.com in the age of Netflix, trust me.

What NOT to Do (So You Don’t Look Like a Dork)

1. Don’t Write a Damn Novel

Short, snappy, punchy. Think The 5th Watches, not Watches That Go On Sale Every 5th of the Month for Five Days Only.

2. Don’t Be The Guy That Has To Explain The Joke

You sell peanuts? Great.

But don’t call your brand The Peanut Company—how riveting. You want something that sticks, not something that bores people to sleep.

3. Don’t Box Yourself In

Picking a name like MovingSuppliesCo is basically slapping a "Will Never Expand" sticker on your forehead.

You might start with moving supplies today, but if you ever decide to pivot to actual moving, your brand name’s got you locked in a straightjacket.

4. Don’t Be a Show-Off

Sure, CoolDopeSick Inc. sounds edgy, but after a few months, it’ll just sound like you’re trying too hard. You’re here to build a business, not start a pop-punk band.

I know, I know. Prestige Worldwide was an epic scene.

But that scene was written for Will Ferrell for a reason. You’re not that guy, pal.

Start Namestorming

Alright… let’s riff for a second here.

1. Brain Dump 15 Words

Whatever pops into your head about your business—write it down. Don’t overthink it. No wrong answers here.

2. Thesaurus Time 

Look up synonyms for those words. Find weird, unexpected words that make you go, “Huh, didn’t think of that.” Ask Chat GPT for help too.

3. Cut the Shit 

Narrow down your list to 3-5 names. If it doesn’t pass the “Would I wear this on a hoodie?” test, it’s out. And be ruthless.

Remember: Done is better than perfect.

If BackRub can become Google, and Brad’s Drink can become Pepsi, you’re gonna be fine.

Name your brand, launch it, and start building your empire.

You can always rebrand later—just don’t wait too long, or you’ll be stuck naming your product while your competitors are stealing your customers. 

Now go get that brand name.

What To Do When Your Perfect Domain Is Taken

Obviously the right answer is to have a public duel.

But since society isn’t as fun as it used to be…

We’ve got different (less fun but way safer) ways to deal with this situation:

You’ve got the perfect business name.

You’ve told everyone, printed business cards, maybe even tattooed it on your arm (Just me?).

You’re killing it. Then, like a punch to the gut, you go to register the domain and... someone’s already got it. Cue nerdy outrage.

Panic? Throw in some underscores and hope no one notices like it’s 2013 and Instagram usernames are still the Wild West? Settle for a domain ending in .biz like it’s 1999?

Not on my watch.

Here are 13 ways to salvage the situation…

Without making your brand look like every TJ Maxx you’ve ever walked into - a commercialized yard sale.

1. Try to Buy It

No shit, right? But seriously, it’s worth checking if the current owner is even using the domain. Same goes for social media handles.

If not, offer to buy it.

Some domains go for pocket change—others for the GDP of a small country. If you’ve got the cash, this is your best bet.

Hormozi paid a pretty penny for acquisition.com.

2. Add a Verb

Sometimes adding a simple verb like “get” or “try” can save the day.

Think “UseDropbox.com” instead of the plain old Dropbox.

It’s still catchy, and you don’t have to resort to weird punctuation.

3. Extend Your Brand

If Tesla didn’t own Tesla.com, you can relax.

They rolled with TeslaMotors.com for years.

Add a word that makes sense, like “air” for an airline.

Just don’t overdo it. No one wants BestElectricScootersOnline.com.

4. Consider a ccTLD

TLD just means “top-level domain”. It’s nothing fancy.

For this, the CC just refers to a country code.

Country-specific TLDs like .co.uk or .ca are great if you’re targeting a particular region.

If you’re in Germany, for example, .de is golden.

Just avoid sketchy ones like .ru (unless you’re okay with being mistaken for a Russian bot farm).

5. Add Your Country

Stuck? Slap “USA” or “NYC” on it like Nissan did with NissanUSA.com.

It works, it’s simple, and it tells your customers exactly where you’re based. Just don’t do it if you’re trying to go global.

6. Use Alternative TLDs

Let’s face it: .com rules.

But in today’s world, people are getting used to seeing all sorts of funky domain endings like .tv or .app.

Still, be cautious—nobody trusts .biz or .info unless you're running a spam convention.

7. Go for a Domain Hack

Get clever and integrate the TLD into your brand name like Musical.ly or About.me.

Just know it might be tricky when telling someone your website aloud. “Visit Del.icio.us!” Uh, yeah, no thanks.

8. Try Abbreviations

Got a long name? Abbreviate it. Or find an acronym.

Take a cue from GreenDreamsFL.com or FoxPH.com.

It's not always ideal, but it gets the job done when you’re stuck.

VOMP Studios? Stands for Vandals, Outlaws, Misfits, & Pirates.

STRONG Coffee? Strong stands for Striving To Reach Our Natural Greatness.

Get it?

9. Use a Catchphrase

Catchy slogans can work wonders.

Gareth Emery uses “ElectricFor.Life” and it fits perfectly with his brand.

Bonus points if your phrase sticks in people’s heads.

10. Hyphen It

Some people hate hyphens, others swear by them.

They’re not the prettiest, but they get the job done.

Think “Merriam-Webster.com.”

If it’s good enough for them, it’s good enough for you.

11. Mix ccTLDs with a Hack

A hybrid approach.

Use a ccTLD as part of your brand, like how About.me blends the two.

Just beware—Google might think you’re targeting Montenegro if you use .me.

12. Set Up Domain Monitoring

Patience, grasshopper.

If you’re set on a .com, monitor it with tools like DomainTools.

When it expires, pounce! In the meantime, use one of these other tricks.

13. Rebrand the Dream

Maybe this is a sign from the universe.

Rework your name, and who knows—you might stumble on something better.

Remember Google’s first name from the 1st article? BackRub.

Imagine someone telling to BackRub an internet query instead of Google it.

You’d end up on a goddamn watchlist.

I Got My Hands on MrBeast’s Leaked Production Guide…

The other night, I found myself elbow-deep into MrBeast’s leaked production guide…

And I felt like I was 12 years old on a website I wasn’t supposed to be on.

You know MrBeast, right?

The guy who hands out islands like they’re party favors and casually racks up 100+ million YouTube subs?

By 1 AM, I was hooked like a fiend with an agenda recreating A Beautiful Mind.

My brain was firing off ideas like a group of frat boys who racked too much “Escobar Powder” after Taco Tuesday’s happy hour.

I saw a lot of people on Twitter saying, “He’s insane!” or “There’s not a magic formula” or…

Any of the other sad, victimized bullshit we all say as to why we aren’t doing some cool thing another creator is.

But that’s the thing: it’s not just about YouTube.

And let me tell you, this thing is a goldmine.

Here’s my hot take—and what every founder, creator, and hustler can learn from it:

They Treat Attention Like It’s Science

MrBeast’s team measures viewer retention second by second.

Yeah, they’re that nuts about it.

They’ve got “re-engagement” moments engineered every 3 minutes to keep you hooked. Again, it’s a science for these guys.

They even lost 21 million viewers in one minute once… and they celebrated.

Why?

Because they kept 39 million people watching.

Which is crazy impressive.

It doesn’t dwarf the Super Bowl as a single showing, but…

If you amortize his viewing over the year, this guy created a media powerhouse that could sink every media outlet if he wanted to take it in that direction.

This guy could be the Rupert Murdoch of our generation if he wanted to be.

Just so we’re on the same page: That’s fucking nuts.

This guy’s viewership is higher than every major media platform in the world.

What if we treated customer engagement this way?

Where does your product lose people, and where’s your “wow” moment that pulls them back in?

Cue Henry Fuggin’ Ford

Forget the whole “waiting for inspiration to strike” nonsense.

MrBeast’s team churns out multiple videos every day.

Creativity, for them, is as predictable as a conveyor belt in a candy factory.

“If you only worked on one video today, you failed as a MrBeast employee,” they say.

Talk about impressive.

Constraints = Creativity Superpowers

They were going to give out a $20,000 cash prize, but last minute, they swapped it for a year’s supply of Doritos. Saved $18,000 and made the video way more memorable.

New mantra: “Creativity Saves Money.”

But the business side of my brain? Also loves the drive for profit.

What if we treated budget cuts like creative challenges instead of obstacles?

Who cares about a $20,000 cash prize when you could be giving out a lifetime supply of snacks?

The obvious answer is it matters to the person receiving the gift, duh.

But the virality factor as a cost of business (instead of raw cash) is utterly brilliant.

Consultants Are Cheat Codes

Their secret weapon? They hire the best people.

Need to make the world’s biggest cake? Call the guy who made the last record-breaking cake.

They straight-up say, “Consultants are cheat codes.”

Hint: Delegate, delegate, delagate.

I mean, they’re not wrong. Why reinvent the wheel when you can just pay the wheel guy?

They Obsess Over Critical Components

Every MrBeast video has a make-or-break element.

Miss that, and you don’t have a video.

Imagine guarding the most critical parts of your business like they do.

It’s like sending in the SWAT team for your top priorities.

So, ask yourself: What’s your SWAT team-worthy element?

You protecting that like your business depends on it?

Their “Information Diet” Is Curated

MrBeast’s team consumes content strategically.

They know you can’t get inspired by things you don’t know exist.

It made me wonder, am I feeding my brain the right content?

Or am I just doom-scrolling and calling it research?

Time to rethink the inputs because I was definitely doom-scrolling.

They’ve Gamified Improvement

Every video competes against the last 10.

Anything below the top 3? That’s a flop.

They’re not just aiming high—they’ve mathematically made improvement the only option.

Because it’s something you can actually measure.

And what gets measured gets managed or whatever Peter Drucker said in that book I should probably read.

What if your KPIs made mediocrity impossible? Food for thought.

MrBeast Is Mainstream—But There’s Still Room for You

MrBeast is the king of mainstream attention, and he’s figuring out how to cash in.

But here’s the thing: he can’t be everything to everyone.

There’s still room to be the MrBeast of your niche.

There’s plenty of attention pie to go around.

I’ll scream that ‘til the day I die.

Simplicity Is Genius

This whole guide reads like a text thread.

It’s full of “haha’s” and goofy one-liners, but the brilliance lies in its simplicity.

No fluff, no jargon. It feels like you're inside MrBeast’s head.

It made me realize: We don’t need to sound like lawyers to be taken seriously.

Simplicity sticks.

People remember what’s easy to understand, so stop making your business docs read like a PhD thesis.

Wanna read it?

Check out MrBeast’s production doc here

The Cookie Brand That's Lost Its Mind

A shout from the peanut gallery: Nutter Butter says it’s the best-selling peanut butter sandwich cookie in America.

A billion of these little peanut-shaped sugar bombs are eaten every year. A fucking billion peanut butter cookies!

I can’t even remember the last time I saw one in the wild, let alone ate one.

So my first instinct was to call bullshit, but then…

Out of nowhere, I fell headfirst into the insane asylum known as the Nutter Butter TikTok account, and friends—your brain deserves to witness this.

Welcome to the Peanut-Powered Psych Ward

It all started when TikTok creator ‘Original Sinfluencer’ dropped a video claiming Nutter Butter’s TikTok had completely jumped the rails.

Naturally, I had to check it out because who doesn’t love a good trainwreck? (You should come to a family Thanksgiving if so, I’ll show ya something fun.)

What I found was way more than a crash—it was a full-blown, no-survivors mushroom cloud of chaos.

And it’s glorious.

I arrive on the Nutter Butter page, and the first thing that greets me is a peanut—but not just any peanut—this one is dancing.

Remember: Those viral videos of that woman break dancing for Australia in the Olympics? It’s whatever that was multiplied by a fucking hell. (That was a line from The Bear for anybody who watches…)

Think of the weirdest acid trip you’ve never had, and multiply it by ten.

The peanut twists, contorts, and straight-up vibrates in front of a background that looks like someone spilled a box of crayons on a lava lamp.

Meanwhile, text flashes across the screen that says, “In a land where peanuts prance.” Prance, they say.

It made me say, out loud, “What the actual fuck am I looking at?”.

The only thing prancing is my sanity out the door as I wonder if I should shower after watching that.

But wait—this video has 1.8 million views in just two days!?

That's right, Nutter Butter isn’t lurking in the back alleys of TikTok.

No, it's out here in broad daylight, waving its freak flag for millions to see.

I’m just happy I wasn’t on shrooms when I saw it.

That’s a hero dose I couldn’t handle.

Cookies Shouldn’t Be This Creepy 

And it only gets weirder.

There's a video where a Nutter Butter is just chilling (or menacingly hovering, depending on how you look at it) on a children’s playground, while a janky, old-school jingle straight out of a 1950s horror film loops in the background.

The caption? "Come play."

Yeah, Nutter Butter, I’m gonna have to pass on playing in your cookie cult playground of nightmares, thanks.

The Saw movies were too scary for me to watch.

Now it’s the same concept but it’s a cookie that leads the weird game of creepy murder clues? The short answer is no. The long answer is fuuuuuck no.

And the kicker? These videos have actual fans.

Like, real ones.

Sour Patch Kids’ TikTok is all up in the comments, hyping them up.

It’s like watching two brands get high and exchange incoherent memes. (We’ve all been there, right? hahahaha right? haha right!?!?)

Except, one’s a candy and the other’s a cookie, and somehow this is the marketing strategy we deserve.

Who Let the Slapdicks Run the Show? 

At this point, the only explanation is that Nutter Butter’s TikTok is run by a meme wizard—the kind of internet elder who’s been knee-deep in meme culture since the early days of “Charlie Bit My Finger.”

They’ve reached such a high level of memery that their brain now functions solely in absurdist shitposting.

I honestly respect the hell outta the fact somebody’s getting paid for this. Probably very well too.

And here’s the thing: they’re winning.

The Nutter Butter TikTok page is raking in views by the millions.

It’s so out there, so bonkers, that people can’t stop watching.

It’s like staring at a car crash while riding a rollercoaster in space—totally bizarre but impossible to look away.

The Real MVP of Chaos 

Let’s take a moment to remember who owns Nutter Butter.

We’re talking about Mondelez International, a giant corporation that probably has an entire department dedicated to making sure nobody ever has too much fun at work.

This is an older corporation so we know they have a whole “We can’t say THIS” section of their HR guidebook that the Gen-Z kids talk shit about in the break room (it’s 2024 so the break room is probably a Slack thread).

Yet somehow, the marketing team for Nutter Butter has been given the green light to go full lunatic on TikTok.

And instead of being fired, they’re being celebrated.

This is how you know we’ve reached peak late-stage capitalism.

A giant corporation realized that weird sells. Memes sell.

Pure, uncut internet chaos sells.

And if it takes a few dancing peanuts and some borderline disturbing content to get there, then why the hell not?

Honestly, bravo.

Other brands should be taking notes.

Imagine the possibilities if every corporation embraced their inner madness like this.

Maybe we’d actually enjoy car insurance ads if Geico leaned into surrealist nightmare fuel.

What if the Gecko went on a Dali-inspired trip and posted freely on Tik Tok one weekend?

Here’s the thing.

We don’t fricken know what would happen until the market reacted.

It could and, probably, would flop.

But it could also crush.

And that’s the fuckin’ game.

So What’s The Verdict!?

So what’s the takeaway?

Well, other than the fact that Nutter Butter’s TikTok may have shaved a few years off my lifespan, I think it’s safe to say they’ve cracked the code on viral marketing.

It’s weird, it’s wild, it’s possibly the work of an unhinged AI, and I am here for it.

So next time you’re doomscrolling, do yourself a favor and check out Nutter Butter’s TikTok.

You’ll laugh. You’ll cringe.

You might even wonder if you accidentally ate a funny brownie. But I guarantee you, you won’t forget it.

TL;DR: Nutter Butter’s TikTok is like watching a peanut-powered acid trip on the world’s strangest carnival ride. And it’s pulling in millions of views.

Enjoy the madness.

Different creative pursuits call for different music to jam to. Here’s what I jammed to this week on The Vomp Playlist: