We be building out here on the interwebs - Spent 60+ hours spinning up a new project this last week for VOMP Studios. It’s one of my favorite things I’ve ever created but shit my eyes hurt from this much screen time. Also messed around with some AI tools for the images this week😝

This week’s riffs for the creative vandals, outlaws, misfits, and pirates of the internet:

• Create Cooler: The game has changed for web design

• Build Better: The $110M publishing powerhouse

• Earn Easier: Finger-punch me

• Break The Rules: A rose by any other name is not as bold as this brand

• The Hit List: Music to turn up and tune out

The Design Scientist

Alright, cards on the table—I’ve got a serious bro-crush on Greg Isenberg.

This dude spins up profitable companies like he's making a cup of coffee. And we’re not talking small-time side gigs here.

Greg's the big cheese at Late Checkout (seriously, check out their website on a desktop—it’s a rabbit hole you’ll thank me for later).

This guy's empire includes six companies that collectively raked in over $10M in 2024.

One of those gems? A design agency with the perfect name: Design Scientist.

5 Emails That’ll Change Your Creative Game

If you’re doing anything remotely creative on the internet, you need to get in on this.

Design Scientist’s whole shtick is using design to scale brands like a science experiment on steroids.

And to prove they’re not just blowing smoke, they’ve got a 5-day email guide that breaks down how design can boost your sales game.

I took it.

And damn, it’s good.

Even if you think it’s not directly relevant to what you’re doing right now, it’s a killer resource for grasping how design can make or break a business.

Stop what you’re doing and check out the damn email guide here.

“Sit At The Typewriter and Bleed”

Ah, good ol’ Ernie Hemingway—legendary for two things: pounding whiskey and pounding out American classics.

Let’s be real, the guy was the Bill Russell of literature, stacking up a collection of novels that would make any writer weep with envy.

One of Hemingway’s most lethal quotes has got to be:

“There is nothing to writing. All you do is sit down at a typewriter and bleed.”

Edgy, dramatic, and painfully accurate when it comes to cranking out a book - let alone classics read for 100+ years.

But guess what? Bleeding all over your keyboard doesn’t have to be the norm anymore.

This $110M Publishing Powerhouse Is Making It Easier

Enter Publishing.com—the latest disruptor in the education game, here to help creators crank out books and sell them online without losing their minds.

They’ve got it all: online courses, coaching, and even AI-powered tools to make the publishing process smoother than a Hemingway daiquiri.

Alex Hormozi just dropped the news—they’re on track to pull in $110M this year, with half of that sweet revenue coming straight from their AI platform.

A Beautiful Machine

Their website? A masterclass in modern design.

Their branding? On point.

Their user experience? Slicker than Hemingway’s moves at a Parisian bar.

This company is doing what every Hormozi business does best: blending cutting-edge design with old-school direct-response marketing, wrapped around a killer offer.

And right now, nobody’s converting better.

So, if you’ve ever dreamed of penning your masterpiece, do yourself a favor and check them out.

I know I am.

Finger-Punch Me.

When you signed up for The Mood Board newsletter, you didn’t just subscribe—you finger-punched that button like a young Ali.

Switching up your CTA (Call To Action) buttons is one of the easiest, most low-key ways to inject your brand’s personality right into your audience's face.

And let’s face it, boring CTAs are like stale bread—no one’s biting.

Finding Your Edge

Your brand’s vibe should guide the language you slap on those CTAs.

For non-sales-advancing actions—like getting folks to click through to a content page—we go full throttle: edgy, maybe even a little abrasive.

Why? Because this is the warm-up lap, not the final sprint to the checkout line.

Examples? Sure thing:

• Finger-punch me.

• Hit the damn button.

• Get learnt.

• Give yourself an eargasm.

For those sales-advancing CTAs, we dial it back just a notch. We’re still direct, but we’re less in-your-face.

Think of it as a firm handshake instead of a headbutt.

A Few Killer CTAs

I’ve scrolled through hundreds of CTAs while looking at landing page inspo this week.

Here are a few that stood out:

• Give Us A Damn Call

• I’m In

• Try Me, I Dare Ya

• Hit The Fucking Button

• Crunch—Your Mouth Will Thank You

• Please

• Like Honey

Each one oozes personality and leaves a lasting impression—way better than the snooze fest of “learn more” or “click here”.

So, if you want your pages to pack a punch, ditch the bland CTAs and give them some serious attitude.

You Defy All Odds

There's a new drink shaking up the internet: Lucky Fuck Energy Drinks.

Yeah, you read that right.

The name alone is enough to make you do a double-take, and that’s exactly what they’re banking on.

Kicking off their first campaign, “Search at Your Own Risk,” Lucky Fuck's new Chief Marketing Officer, Hamid Saify, isn't pulling any punches.

And forget a boring brand story. Here’s the raw, unfiltered truth straight from the founder:

"People are obsessed with odds—too scared to roll the dice because of ‘crazy’ odds. But here’s the thing: just being born is a 1 in 400 trillion chance. Now, those are crazy odds.

I survived a plane crash that killed 136 people, including my dad. After that, I had two choices: let it break me or own the fact that I’m a Lucky F*ck.

Lucky Energy is about perseverance, blind faith, rebellion, and never backing down. We live life on the edge, take risks, and know that tomorrow isn’t guaranteed, so we grab life by the horns today.

And despite every effort to shut us up, censor us, or tell us we’re doomed—we’re still flying high.”

"Search At Your Own Risk"

Their new campaign isn’t just about slapping a cool logo on a can.

It’s a full-on middle finger to censorship, wrapped up in a 4-part comedy series that takes aim at anyone who thinks they can silence a Lucky F*ck.

“Search at Your Own Risk” is both a digital and real-world guerrilla takeover, popping up across social media and splashed across select U.S. cities.

The brand’s in-house creative team designed the campaign to explore what happens when you type ‘Lucky Fuck’ into your search bar.

Spoiler alert: you might lose your job, get side-eyed at carpool, and be blacklisted from your favorite coffee shop.

The comedy is over the top, but the message is clear: the industry’s attempts at censorship won’t stop this brand.

The new packaging even leans into the controversy, with black “duct tape” slashed across the word “Fuck.”

And to honor its origin story, the cans now sport two airplanes circling flavor icons, plus a shout-out to the five super ingredients on the front.

Ain’t Done Yet

And they’re not stopping there.

Lucky Fuck is plastering cities like New York, Los Angeles, and Austin with wild postings—think pop art meets high fashion, but with a rebellious twist.

Renaissance-inspired masterpieces and luxury fashion shots reimagined through the lens of a brand that refuses to play it safe.

“I’ve always been drawn to brands that have something to say, and that’s what hooked me on Lucky Fuck,” says Hamid Saify.

Lucky Fuck is here to prove one thing: if you’re going to go bold, you better go all the way.

Different creative pursuits call for different music to jam to. Here’s what I jammed to this week on The Vomp Playlist: