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A free, authentic-as-shit newsletter to help you create cooler, build better, earn easier, and break all the damn rules.

Archive

Stop getting your typefaces wrong, nerd.

Stop getting your typefaces wrong, nerd.

Plus: How to find fonts in use around the internet, how Spencer's survived the mall, and the rise of design-led board games.

Luke Bockenstette
Luke Bockenstette
The Art of Luck (without wealth)

The Art of Luck (without wealth)

Plus: Paul Rand's legacy, Alex Hormozi's MAGIC naming formula, and Bimma Willams' plan for collab culture.

Luke Bockenstette
Luke Bockenstette
Lessons on Design with Virgil Abloh

Lessons on Design with Virgil Abloh

Plus: Defining what "good" means in creativity, the art of brand collabs, and the story of the most photographed man in Australia.

Luke Bockenstette
Luke Bockenstette
The 5 Stages of "Buy My Sh*t"

The 5 Stages of "Buy My Sh*t"

Plus: How brand strategy and design is like building a home, the 6 types of entrepreneurs, and the KITH x Batman collab.

Luke Bockenstette
Luke Bockenstette
No. Your logo is NOT your brand.

No. Your logo is NOT your brand.

Plus personal vs business branding, the art of big swings, and a $1.3 billion rebrand lesson.

Luke Bockenstette
Luke Bockenstette
From an IG Handle To a $100M Hot Sauce

From an IG Handle To a $100M Hot Sauce

The history of Futura, how to get unstuck, using empathy in sales, and the story of Truff.

Luke Bockenstette
Luke Bockenstette
Building a $250M+ Business at 26

Building a $250M+ Business at 26

Massimo Vignelli, Polymarket, homepage conversion rate, and minimalist marketing tips.

Luke Bockenstette
Luke Bockenstette
I'm obsessed with chaos packaging.

I'm obsessed with chaos packaging.

Bop spotting, "whipped" sun screen, 6 life truths, and Gary Vee's NFT restaurant.

Luke Bockenstette
Luke Bockenstette
Your dream life costs less than you think.

Your dream life costs less than you think.

Life costing, business longevity, the IKEA effect, and how to think like Charlie Munger.

Luke Bockenstette
Luke Bockenstette
The Art Of The Close

The Art Of The Close

Sell like hell with your copy.

Luke Bockenstette
Luke Bockenstette
How To Get People To Stop Scrolling

How To Get People To Stop Scrolling

Visual hooks, creative tools, the Chat GPT of coding, and MrBallen's story.

Luke Bockenstette
Luke Bockenstette
How 775 Words Brought In $2 Billion

How 775 Words Brought In $2 Billion

Plus how to build better products, 8 buying emotions to consider in 2024, and how DSTLRY is taking on Marvel in their own way.

Luke Bockenstette
Luke Bockenstette
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